Solutions
Digital Marketing for Small to Medium Enterprise
Project Workflow
Review Business Objectives
Develop & Deploy Assets
Analyze Performance
Customer Experience
•Web Design & Hosting:
- Art server and content delivery network.
- Up time monitoring & periodic speed testing.
- Live Chat with automated bot and Knowledge base F.A.Q.
- Live Chat with 24/7 Trained Support.
- Co-browsing and virtual video shop and sales support to ease payment and checkout.
•Android and iOS Applications to increase customers from the App Store and Google Play.
•Content development and deployment to increase Google EEAT score and organic search ranking.
•Interactive animations to increase user engagement.
Activate a Channel
•Content marketing: Wikis, blogs, third party search engines.
•SEO: Organic crawls & Google webmaster toolkit to increase impressions and conversions.
•Ratings and reviews: Reputation management, referral and affiliate programs.
•Social Media Marketing: Optimization, PPC, Search engine marketing (SEM) to increase likes, follows and mentions.
Systems Engineering
•Intranet Portal for your HR and operations management.
•Architecture Stack: Integrate software such as your ERP and CRM for better Data insights.
•Virtual private networks for protection of digital assets.
•Virtual operations such as VOIP for customer service.
•System speed and user testing for latency and degradation.
Re Targeting
•Take advantage of the “Pay per sale” model which is one of the secrets to a successful strategy.
•Drip and triggered email campaigns and their dedicated landing pages intended to nudge the customer into a purchasing decision.
Business Intel
•Track the flow of customers in your funnel to predict future sales and deploy talent and resources.
•Gain insight into opportunities that can increase growth and reduce waste.
•Monitor real time customer sentiment to understand your brand’s position in the market.
Cyber Security
•HIPAA government standard compliant servers.
•Ports, permissions and settings audit.
•Secure virtual private networks.
•Automated backups, previous state reversion and data migration.
•Authentication: Two factor remote device management.
•BYOD (bring your own device), network and data risk mitigation.
•Firewall and anti-malware.
•Encryption audit against decipher and brute forced attacks.
•CCTV and strategic patrols to monitor facilities.
Public Relations
•Exposure & Public Image: reputation management.
•Digital press release of assets and eKit.
•Corporate image, corporate social responsibility and advocacy.
•Contests and charitable causes.
•Keep your brand in touch and create a buzz.
•Socialize the brand through ambassadors and brand evangelists.
Modernize Operations
•Perform ongoing market research and competitor analysis.
•Formalize your company policies with procedures and webinars on your portal.
• Automation and outsourcing of business processes.
Direct to China
•Tap into the largest consumer market in history with tools such as WeChat and Baidu.
•Develop a sales channel to sell and ship your products directly to customers living in the PRC.
•Expand to emerging and frontier markets such as ASEAN.
•Tiger Economy Strategy: Incorporate legal entity and joint venture or partnership agreements in select cities and growth target markets.
•Mitigating Risks: Risk versus reward analysis, ROI and analysis of regional and localized markets with a product offering suggestions and recommendations.
Personal Branding
•Professional website showcasing your talents, achievements and causes.
•Google ranking for your searched name, domain and website.
•Develop your online image to enhance your networking reach.
Investor Relations
•Create a stunning live dashboard and analytics for your leadership team.
•Anticipate sales with predictive reports based on historical and current customers in your funnel.
•Keep your investors and partners updated with a private website.
Training
Embrace a hybrid solution combining in person and online tools to ensure your people use best practices and remain in the top of their field.
•Training on systems, operations and “Gǎishàn” or continual improvement.
•Corporate home office instructional and trainer videos. Screen time coaching and tutoring.